CSR: HP as sponsor at H.C. Andersen Children’s Hospital Challenge Previously, HP Denmark had not been involved in local CSR initiatives, which means that the story of HP as a social contributor did not have any media clout. HP Denmark therefore assigned us the task of...
Jurlique’s 30 year celebration Overview To mark the Australian beauty brand Jurlique’s 30th anniversary, we invited the Danish beauty press and key beauty bloggers to Jurlique’s first events in Denmark ever. Challenge The Australian beauty brand Jurlique is...
Introducing Anastasia Beverly Hills to the Danish market Overview Making the Danish media, beauty bloggers and the general consumer aware of Anastasia Beverly Hills by building knowledge about the brand and its unique products. Challenge When we started our...
Food for diabetics Overview Successful repositioning of the leading Danish sugar free food and sweets brand, ISIS, and opening the brand up to a broader audience. Challenge Embracing regular consumers and not just diabetes patients and changing the image from...
3 litres of pure water Overview Establishing a donation program linked to Kildevæld – a waterbrand owned by Coca Cola. Making the consumers aware of the possibility of supporting Africa with clean drinking water, by chosing the right waterbrand in Denmark....
